The new working day: Two forecasts

20. July 2022

Anita Gödiker and Frank Asmus on our “new everyday working life
In an interview with Anita Gödiker, CEO of Satellite Office, and Frank Asmus, we find out what our everyday working lives are likely to look like in the second half of the year. To be clear, the two are very much in agreement in their forecasts. Frank Asmus is a director & top executive coach for speeches and outstanding presentations. His clients are corporate executives, CEOs and entrepreneurs – including Satellite Office’s management team.

Forecast 1:
Digital meetings are here to stay. However, they do not replace the face-to-face meeting.
“You can also have great virtual staff meetings, but a well-designed event at a special location with intensive human encounters is an experience that you can’t replace with anything digital,” says Frank Asmus, describing his experiences in recent months. Anita Gödiker is also certain: “A digital event never replaces the personal experience of a real human encounter!” But both forms – digital and analog – will continue to exist side by side, the interlocutors are certain. “Digital meetings are here to stay, saving a lot of short trips. We got used to communicating with each other via screens during Corona. Digital meeting technology has improved at a pig’s gallop – not just at Satellite Office, but for all those who seek and need regular exchanges. And that’s a good thing, because it saves time and protects the environment,” says Anita Gödiker. Frank Asmus also confirms, “For projects where I was usually on the road five to ten times – for example, product launches – I’m now at the company once or twice, and all other appointments take place digitally.”

Forecast 2:
Employees return to the office! However, home office remains as a supplement.
“At the moment, many Apple employees are returning to headquarters because the culture of a company needs direct encounters. Companies that measure creativity, for example a game manufacturer I work with, also clearly see that creativity decreases when you work exclusively virtually,” Frank Asmus reports from his daily practice. Anita Gödiker adds, “We see here at our company that many are almost relieved to get out of the home office again.” The conditions at home are often too bad, and the constant work alone is too lonely and unmotivating.

The bottom line is that Corona has accelerated technological achievements that give us many freedoms such as home offices and more time through less travel. These should and must remain. But one doesn’t work without the other, Ying doesn’t work without Yang, Max doesn’t work without Moritz. What do you think about this?